- The author presents his arguments in a forceful/ powerful way.
- He writes in a matter-of-fact way and comes straight to the point.
- He prefers an emotional language.
- He is fond of long-winded sentences/roundabout ways of expression.
- He chooses some comparisons.
- He writes in a colourful/ colourless manner.
- The word…refers to…
- This expression means…/ is explicitly to be understood as…
- The literal meaning of this word is …
- This word/ term implies/ suggests that …
- This term is associated with…
- The author tries to arouse/ evoke certain associations…
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